Finding New Business Leads from Companies House Data

Companies House as a Lead Source

Companies House is a goldmine for B2B lead generation - and most businesses don't know it exists. Every new company registration is publicly available, containing:

• The company's industry (SIC code) - so you know what they do
• Their registered address - so you know where they are
• The directors' names - so you know who to contact
• The incorporation date - so you know exactly how new they are

This is everything you need to identify and qualify a potential lead.

Why New Companies Are Better Leads

New companies convert at significantly higher rates than established businesses for several reasons:

No existing supplier relationships - a new company hasn't committed to an accountant, insurer, or software provider yet. You're not displacing an incumbent - you're filling a gap.

Immediate need - newly formed companies need services right away. They need a bank account, insurance, accounting, a website, and business tools within their first weeks.

Decision-maker accessible - in a new company, the founder is the director, the buyer, and the user. There's no procurement process, no committee, and no 6-month sales cycle.

Budget is fresh - new companies are investing in their setup. They expect to spend money. Your outreach lands at the exact moment they have budget allocated for services like yours.

Which Services See the Best Conversion?

Based on the typical needs of new companies, these services see the highest engagement from new company outreach:

Service	Urgency	Competition	Typical Approach
Accounting	Very High	Medium	Email + phone
Business banking	Very High	High	Digital marketing
Insurance	High	Medium	Email + phone
Web design	Medium	High	Email
Payroll/HR	Medium (once hiring)	Low	Email
Office space	Low-Medium	Medium	Email
IT/telecoms	Medium	Medium	Email + phone

Setting Up Your Pipeline

1. Choose Your SIC Codes

Think about which industries your service is relevant to. Some services (like accounting) are relevant to almost all SIC codes. Others are more targeted - a construction industry software provider would focus on SIC codes 41xxx, 42xxx, and 43xxx.

2. Set Your Geographic Filter

If you serve a specific area, use location filters. If you're national, you can skip this or filter by country.

3. Automate Your Monitoring

Rather than manually checking Companies House, use NewcoHunter to set up a saved search. You'll receive a weekly digest of all new companies matching your criteria, delivered to your inbox.

4. Build Your Outreach Process

For each batch of new leads:

1. Filter - quickly review the list and remove any irrelevant entries
2. Research - spend 2 minutes per lead checking their website (if any) and director profiles
3. Personalise - craft outreach that references their specific industry and situation
4. Reach out - email is the primary channel; follow up with LinkedIn and phone

5. Track and Optimise

Monitor your response rates and adjust:

• Which SIC codes produce the best leads for your service?
• What company age is optimal for outreach (1 week? 2 weeks? 1 month?)
• Which regions respond best?
• What messaging resonates most?

Getting Started

NewcoHunter is designed for exactly this workflow. Start a free search, save it, and receive your first batch of new company leads within a week.

No credit card required to get started. Upgrade when you need higher volumes or more frequent alerts.

Related guides

• New company leads for accountants
• Turning new company data into B2B leads
• Browse newly registered UK companies
• Advanced company search