Zapier Integration

How the NewcoHunter Zapier Integration Works

NewcoHunter uses outbound webhooks to push new company data to Zapier the moment new registrations match your saved search. When Companies House adds a new company matching your filters - by SIC code, location, or incorporation date - NewcoHunter sends a JSON payload to your Zapier webhook URL with the full company details. Zapier receives that trigger and routes the data to whichever app you choose: your CRM, a spreadsheet, a Slack channel, an email sequence, or any of its 7,000+ connected apps.

Setup guide

Step 1: Create a Zap in Zapier

1. Log into Zapier and click "Create Zap"
2. For the trigger, search for "Webhooks by Zapier"
3. Select "Catch Hook" as the trigger event
4. Click Continue - Zapier will give you a Custom Webhook URL (looks like https://hooks.zapier.com/hooks/catch/...)
5. Copy this URL - you'll need it in the next step

Step 2: Create a webhook in NewcoHunter

1. Go to your Webhooks page in NewcoHunter
2. Click "Add Webhook"
3. Give it a name (e.g. "Zapier - HubSpot")
4. Paste the Zapier webhook URL from Step 1
5. Optionally select a specific saved search, or leave blank to fire for all searches
6. Click Create
7. Use the "Test" button to send a test payload to Zapier

Step 3: Configure your Zap action

1. Back in Zapier, click "Test Trigger" - you should see the test payload from NewcoHunter
2. Add an Action step - choose your destination app (HubSpot, Google Sheets, Slack, etc.)
3. Map the NewcoHunter fields to the destination fields
4. Test and publish your Zap

Payload format

Each webhook delivers a JSON payload with this structure:

{
  "event": "new_matches",
  "search_name": "Tech companies in London",
  "match_count": 5,
  "companies": [
    {
      "company_number": "15123456",
      "company_name": "ACME SOLUTIONS LTD",
      "company_status": "active",
      "company_type": "ltd",
      "incorporation_date": "2026-04-10",
      "address": {
        "line_1": "10 Downing Street",
        "locality": "London",
        "region": "Greater London",
        "postal_code": "SW1A 2AA",
        "country": "United Kingdom"
      },
      "sic_codes": ["62012", "62020"],
      "website_url": "https://acme-solutions.co.uk",
      "website_platform": "wordpress",
      "website_confidence": "verified"
    }
  ],
  "fired_at": "2026-04-12T09:00:00.000Z"
}

What data syncs

Each payload includes company name, Companies House number, incorporation date, registered address (line 1, city, region, postcode, country), SIC codes, and - where enrichment data exists - the company website URL, platform, and confidence level. You can map any of these fields to the destination app of your choice in Zapier.

Who it is for

Sales teams use the Zapier integration to push new prospects straight into their CRM pipeline. Marketing teams route matches into email sequences or audience lists. Operations teams append every new match to a shared spreadsheet for review. If your team already uses Zapier, this is the fastest way to get NewcoHunter data flowing into your existing tools.

Frequently Asked Questions

What plan do I need for the Zapier integration?

The Zapier integration requires a NewcoHunter Pro plan or above. You also need a Zapier account - the free Zapier tier supports single-step Zaps, which is sufficient for routing new company data into one destination app.

How quickly does data flow from Companies House to Zapier?

NewcoHunter fires your Zapier webhook as soon as new companies matching your saved search are found, on your chosen alert cadence (daily by default). Most new companies registered at Companies House are in your Zapier flow within 24-48 hours of incorporation. You will not receive duplicate payloads for the same company.

Can I send new UK company leads to Google Sheets via Zapier?

Yes. This is one of the most popular uses. Set up a "Webhooks by Zapier" trigger, connect it to the Google Sheets action, and map company fields (name, address, SIC codes, website) to spreadsheet columns. New companies append as rows automatically each time your saved search fires.

Can I route new company leads into Salesforce through Zapier?

Yes. Use the Salesforce action in Zapier to create a new Account or Lead record for each new company. Map NewcoHunter fields like company_name, incorporation_date, and address to the corresponding Salesforce fields. If you want a more direct connection, the NewcoHunter Business plan includes a native Salesforce integration without needing Zapier.

Can I filter which companies trigger my Zap?

Yes - filtering happens in NewcoHunter before the webhook fires. Set up your saved search to filter by SIC code category, postcode area, or both, so only companies matching your criteria trigger the Zap. You can also add filter steps in Zapier to further narrow results based on any field in the payload.

What company data fields does each webhook payload contain?

Each payload includes company name, Companies House registration number, company status, company type, incorporation date, registered address (line 1, city, region, postcode, country), SIC codes as an array, and - where enrichment data is available - the website URL, platform (WordPress, Shopify, etc.), and confidence level. All fields are available to map in your Zapier action.

Does the Zapier integration work with Airtable, Notion, or Pipedrive?

Yes. Any app with a Zapier integration can receive NewcoHunter data. Airtable (append a record), Notion (create a database item), and Pipedrive (create an organisation) are all commonly used destinations. If you use Pipedrive, there is also a native NewcoHunter Pipedrive integration that does not require Zapier.

Can I use Zapier to add new company leads to a Mailchimp or email marketing audience?

Yes. Connect the Mailchimp action to add a new subscriber for each new company match, or use the Klaviyo, ActiveCampaign, or any other email platform action. This is useful for teams running outbound sequences to newly incorporated businesses in their target market.

Popular Zap recipes

• NewcoHunter to HubSpot - Create a company in HubSpot for each new match. Map company_name to Company Name, address fields to Address, sic_codes to Industry.
• NewcoHunter to Google Sheets - Append a row to a spreadsheet for each company. Great for sharing leads with your team.
• NewcoHunter to Slack - Post a message to a Slack channel when new leads arrive. Include the company name, location, and SIC codes.
• NewcoHunter to Mailchimp - Add new company leads to a Mailchimp audience for outbound email campaigns.
• NewcoHunter to Pipedrive - Create an organisation in Pipedrive for each company match.

Webhook security

You can optionally add a signing secret when creating your webhook. When set, every payload includes an X-NewcoHunter-Signature header containing an HMAC-SHA256 signature of the payload body. This lets you verify that payloads genuinely came from NewcoHunter.

Reliability

• Webhooks are fired with a 10-second timeout
• Failed deliveries increment a failure counter
• After 10 consecutive failures, the webhook is automatically disabled to prevent repeated errors
• You can re-enable a disabled webhook from the Webhooks page

Troubleshooting

• Webhook not firing? Check that it's enabled on the Webhooks page and that your saved search has an active alert frequency (not paused).
• Zapier not receiving data? Use the "Test" button to send a test payload. If it works there but not in production, check your saved search has new matches.
• Webhook auto-disabled? The receiving URL returned errors 10 times. Check your Zapier webhook URL is correct, then re-enable.